Client
SEGA
Category
Broadcast Design
Project Duration
3 - 4 Weeks
Before beginning the broadcast package design, I conducted extensive research into the visual identity of Sonic Racing: CrossWorlds to better understand the game's look, feel, and overall player experience. I analyzed promotional artwork, user interface elements, typography, color palettes, motion language, and environmental design to identify the key visual characteristics that defined the title.
I translated the game's energetic and fast-paced aesthetic into the broadcast package. Elements such as dynamic shapes, vibrant color treatments, speed-driven motion graphics, and dimensional visual effects were incorporated to create a seamless extension of the game's branding. By aligning the broadcast graphics with the established visual language of Sonic Racing: CrossWorlds, the final package felt authentic to the franchise while enhancing the excitement and competitiveness of the live tournament experience.
I developed a series of animated assets that enhanced both the viewer experience and overall production value. The package included animated transitions, lower thirds, player introductions, matchup screens, score updates, and stinger sequences designed to maintain momentum throughout the broadcast. Fast-moving graphic elements, energetic camera movements, and fluid animations were incorporated to reflect the sense of speed and excitement central to the Sonic franchise.
