February 8, 2023

February 8, 2023

UFC INVITATIONAL: WARZONE

UFC INVITATIONAL: WARZONE

UFC INVITATIONAL: WARZONE

The UFC: Invitational Warzone was a groundbreaking cross-industry event that brought together two major entertainment powerhouses together, The Ultimate Fighting Championship (UFC) and Activision’s Call of Duty: Warzone franchise. The online invitational paired UFC athletes with Call of Duty professional players and streamers in a competitive, live-streamed Warzone tournament, bridging the worlds of combat sports and gaming.

The UFC: Invitational Warzone was a groundbreaking cross-industry event that brought together two major entertainment powerhouses together, The Ultimate Fighting Championship (UFC) and Activision’s Call of Duty: Warzone franchise. The online invitational paired UFC athletes with Call of Duty professional players and streamers in a competitive, live-streamed Warzone tournament, bridging the worlds of combat sports and gaming.

The UFC: Invitational Warzone was a groundbreaking cross-industry event that brought together two major entertainment powerhouses together, The Ultimate Fighting Championship (UFC) and Activision’s Call of Duty: Warzone franchise. The online invitational paired UFC athletes with Call of Duty professional players and streamers in a competitive, live-streamed Warzone tournament, bridging the worlds of combat sports and gaming.

Social Graphic
Social Graphic
Social Graphic

Client

UFC & Activision

Category

Broadcast Design & Social Media

Project Duration

3 - 4 Weeks
Concept
Concept
Concept

I invested significant time and attention into developing the initial concept designs, ensuring they reflected the unique spirit and energy of both brands. My goal was to merge the intensity and competitive edge of the UFC with the tactical, adrenaline-fueled world of Call of Duty: Warzone. Every design element was thoughtfully chosen to capture the shared themes of power, precision, and entertainment that define both brands.

Process
Process
Process
Broadcast Design
Broadcast Design
Broadcast Design

The design process began with extensive exploration of each brand’s visual DNA. UFC’s bold typography, red-and-black palette, and clean broadcast style contrasted with Warzone’s military textures, metallic tones, and cinematic atmosphere. The final direction fused these worlds into a hybrid aesthetic that balanced sports broadcast polish with gaming intensity.

The package included a full suite of on-air graphics and motion assets, such as:

  • Opening and transition animations

  • Lower thirds, team lineups, and player stat cards

  • Branded overlays for in-game footage

  • Countdown timers, scoreboards, and animated alerts for live chat engagement

The design process began with extensive exploration of each brand’s visual DNA. UFC’s bold typography, red-and-black palette, and clean broadcast style contrasted with Warzone’s military textures, metallic tones, and cinematic atmosphere. The final direction fused these worlds into a hybrid aesthetic that balanced sports broadcast polish with gaming intensity.

The package included a full suite of on-air graphics and motion assets, such as:

  • Opening and transition animations

  • Lower thirds, team lineups, and player stat cards

  • Branded overlays for in-game footage

  • Countdown timers, scoreboards, and animated alerts for live chat engagement

The design process began with extensive exploration of each brand’s visual DNA. UFC’s bold typography, red-and-black palette, and clean broadcast style contrasted with Warzone’s military textures, metallic tones, and cinematic atmosphere. The final direction fused these worlds into a hybrid aesthetic that balanced sports broadcast polish with gaming intensity.

The package included a full suite of on-air graphics and motion assets, such as:

  • Opening and transition animations

  • Lower thirds, team lineups, and player stat cards

  • Branded overlays for in-game footage

  • Countdown timers, scoreboards, and animated alerts for live chat engagement

Broadcast Images
Broadcast Images
Broadcast Images
Broadcast Images
Broadcast Images
Broadcast Images
SOCIAL MEDIA CAMPAIGN
SOCIAL MEDIA CAMPAIGN
SOCIAL MEDIA CAMPAIGN

To support the UFC: Invitational Warzone event, a complete suite of social media graphics was developed for Instagram, Twitter/X, TikTok, Facebook, and YouTube Community. The graphic system included match announcements, team pairings, live updates, highlight moments, countdown posts, winner graphics, and more. Templates were built to be easily updated in real time, ensuring a constant feed of fresh media throughout the event. This approach kept audiences engaged across platforms and created a steady flow of content that amplified visibility, drove engagement, and supported both the livestream and promotional efforts.


The final result was a cohesive, platform-tailored collection of assets that strengthened the event’s presence online and helped deliver an immersive experience for both UFC fans and the Warzone community.

Social Package
Social Package
Social Package
Social Package
Social Package
Social Package

Let'S WORK

TOGETHER

BASED IN orange county,

CALIFORNIA

Digital & Print Designer
Product & marketing designer

I’m a multidisciplinary designer focused on creating thoughtful, visually compelling solutions that balance creativity with strategy. My work spans branding, digital, and experiential design, always driven by clarity, purpose, and impact.

Let'S WORK

TOGETHER

BASED IN orange county,

CALIFORNIA

Digital & Print Designer
Product & marketing designer

I’m a multidisciplinary designer focused on creating thoughtful, visually compelling solutions that balance creativity with strategy. My work spans branding, digital, and experiential design, always driven by clarity, purpose, and impact.

Let'S WORK

TOGETHER

BASED IN USA, I AM AN INNOVATIVE DESIGNER AND DIGITAL ARTIST. MY PASSION FOR MINIMALIST AESTHETICS, ELEGANT TYPOGRAPHY, AND INTUITIVE DESIGN IS EVIDENT IN MY WORK.

Let'S WORK

TOGETHER

BASED IN orange county,

CALIFORNIA

Digital & Print Designer
Product & marketing designer

BASED IN USA, I AM AN INNOVATIVE DESIGNER AND DIGITAL ARTIST. MY PASSION FOR MINIMALIST AESTHETICS, ELEGANT TYPOGRAPHY, AND INTUITIVE DESIGN IS EVIDENT IN MY WORK.