February 8, 2023
Client
UFC & Activision
Category
Broadcast Design & Social Media
Project Duration
3 - 4 Weeks
I invested significant time and attention into developing the initial concept designs, ensuring they reflected the unique spirit and energy of both brands. My goal was to merge the intensity and competitive edge of the UFC with the tactical, adrenaline-fueled world of Call of Duty: Warzone. Every design element was thoughtfully chosen to capture the shared themes of power, precision, and entertainment that define both brands.
The design process began with extensive exploration of each brand’s visual DNA. UFC’s bold typography, red-and-black palette, and clean broadcast style contrasted with Warzone’s military textures, metallic tones, and cinematic atmosphere. The final direction fused these worlds into a hybrid aesthetic that balanced sports broadcast polish with gaming intensity.
The package included a full suite of on-air graphics and motion assets, such as:
Opening and transition animations
Lower thirds, team lineups, and player stat cards
Branded overlays for in-game footage
Countdown timers, scoreboards, and animated alerts for live chat engagement
To support the UFC: Invitational Warzone event, a complete suite of social media graphics was developed for Instagram, Twitter/X, TikTok, Facebook, and YouTube Community. The graphic system included match announcements, team pairings, live updates, highlight moments, countdown posts, winner graphics, and more. Templates were built to be easily updated in real time, ensuring a constant feed of fresh media throughout the event. This approach kept audiences engaged across platforms and created a steady flow of content that amplified visibility, drove engagement, and supported both the livestream and promotional efforts.
The final result was a cohesive, platform-tailored collection of assets that strengthened the event’s presence online and helped deliver an immersive experience for both UFC fans and the Warzone community.
